Think Two Products Ahead: Secrets the Big Advertising Agencies Don't Want You to Know and How to Use Them for Bigger Profits by Ben Mack

Author:Ben Mack [Mack, Ben]
Language: eng
Format: mobi
Publisher: John Wiley and Sons
Published: 2007-01-28T14:00:00+00:00

Do you see a commonality in those two exercises? Just write. The best way to create something is to start creating. Many people are hesitant to share ideas out loud, so writing helps them generate more ideas than they ever had before, on their own, just listing them on a single sheet of paper. Yes, many of the ideas are silly, but this is good. Silliness helps the creative process.

Everybody is creative. At some point our educational system convinced kids they weren’t creative. From my experience in these classes, about half the students would label themselves as “not creative.” Harry, along with other creativity experts, suggests that it is not a matter of “How creative are you?” but “How are you creative?”

Each of us has a different way of expressing our creative self. This is very important when forming teams so that the team is formed according to objectives and the preferences of the members. Harry explains that if you want 200 ideas in 24 hours, you should get a group of “Ideators” together and give them the challenge to work on. If you put together a team of “Clarifiers,” all you are going to get in 24 hours is 100 different ways of looking at the problem. Somehow many folks view creativity exclusively as the ability to generate lists of ideas. Innovation involves more than just having a novel idea—innovation is about making a novel idea useful because it meets certain criteria.

We all have preferences. Do you prefer to:

• Clarify a problem? Do you like asking questions and delineating distinctions?

• Ideate on a problem? Are you raring to generate lists of possibilities ?

• Develop plans? Do you get anxious when action isn’t being planned out or when you see plans that have gaping holes in them?

• Implement existing plans? Do you love bringing ideas to fruition and get satisfaction from making something work as it was intended?

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.